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Her image is iconic: Oprah Winfrey has built an empire on her ability to connect with and inspire her audience. No longer just a name, "Oprah" has become a brand representing the talk show host's unique style of self-actualizing individualism. The cultural and economic power wielded by Winfrey merits critical evaluation. The contributors to The Oprah Phenomenon examine the origins of her public image and its substantial influence on politics, entertainment, and popular opinion. Contributors address praise from her many supporters and weigh criticisms from her detractors. Winfrey's ability to create a feeling of intimacy with her audience has long been cited as one of the foundations of her popularity. She has repeatedly made national headlines by engaging and informing her audience with respect to her personal relationships to race, gender, feminism, and New Age culture. The Oprah Phenomenon explores these relationships in detail.
At the root of Winfrey's message to her vast audience is her assertion that anyone can be a success regardless of background or upbringing. The contributors scrutinize this message: What does this success entail? Is the motivation behind self-actualization, in fact, merely the hope of replicating Winfrey's purchasing power? Is it just a prescription to buy the products she recommends and heed the advice of people she admires, or is it a lifestyle change of meaningful spiritual benefit? The Oprah Phenomenon asks these and many other difficult questions to promote a greater understanding of Winfrey's influence on the American consciousness.
- Sales Rank: #1813079 in Books
- Brand: Brand: The University Press of Kentucky
- Published on: 2009-08-31
- Original language: English
- Number of items: 1
- Dimensions: 9.02" h x .75" w x 5.98" l, 1.01 pounds
- Binding: Paperback
- 320 pages
- Used Book in Good Condition
Review
"Identifies the common threads that run throught Oprah's empire, the demographics of her audience, how she brings together women of diverse backgrounds, and her use of empathy and encouragement to foster self-improvement."―Library Journal
"Harris and Watson's book is intellectually stimulating and frankly a must-read for those curious about the nature of the 'Winfrey phenomenon.'"―Journal of Social History
From the Back Cover
Oprah Winfrey has built an empire on her ability to connect with and inspire audiences. No longer just a name, "Oprah" is a brand representing the talk show host's unique style of self-actualizing individualism. The contributors to The Oprah Phenomenon examine the origins of her public image and its substantial influence on politics, entertainment, and popular opinion. They address praises, weigh criticisms, and examine Winfrey's assertion that anyone can be a success regardless of background or upbringing. Winfrey's inspirational messages and ability to create a feeling of intimacy with her audience have long been cited as the foundations of her popularity. She has repeatedly made national headlines by engaging and informing her audience about issues related to race, gender, feminism, and New Age culture. The Oprah Phenomenon: Updated Edition adds new information, including Oprah's influence on the Obama presidential campaign and the opening of The Oprah Winfrey Leadership Academy, while promoting a greater understanding of Winfrey's influence on the American consciousness.Jennifer Harris is assistant professor of English at Mount Allison University, New Brunswick, Canada. Her articles and essays have appeared in several journals, including African American Review and The Journal of American Culture; and books, including Turbo Chicks: Talking Young Feminisms.Elwood Watson, professor of history at East Tennessee State University, is the editor of several books, including "There She Is, Miss America": The Politics of Sex, Beauty, and Race in America's Most Famous Pageant, Outsiders Within: Black Women in the Legal Academy After Brown v. Board, and Searching The Soul of Ally McBeal: Critical Essays.
About the Author
Elwood Watson, associate professor of history at East Tennessee State University, is the editor of several books, including "There She Is, Miss America": The Politics of Sex, Beauty, and Race in America's Most Famous Pageant and Searching The Soul of Ally McBeal: Critical Essays.
Most helpful customer reviews
18 of 19 people found the following review helpful.
Terrific Collection
By writergirl
There are several books about Oprah on the market but for an intellecutally engaged reader this volume is among the very best. The Oprah Phenomenon is a terrific collection of well crafted essays covering a range of topics. The book includes essays on Oprah and race (including the appeal of Oprah to white women), Oprah and femininity (including Black femininity) and Oprah and literacy (including what her television work has done for America), to name a few. I teach courses sociology courses on topics including gender and pop culture and can easily see this book being used in such courses, as a vehicle to address a range of social issues. The book also would serve the general reader, interested in the Oprah Phenomenon.
1 of 9 people found the following review helpful.
Great purchase
By Lauren Harrison
This book was only a few bucks cheaper than the bookstore price, but still a good price. It arrived in a very timely manner.
0 of 8 people found the following review helpful.
GOOD
By Alysson dos santos melo
I LIVE IN BRAZIL , SO THE DELIVERY WAS LATE AND SLOW, BUT CAUSE ITS A INTERNATIONAL DELIVERY, BUT THE ITEM WAS DELIVERY FINE.
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